Don’t build a startup, grow an audience

An autobiographic tale on how to succeed as an entrepreneur

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Photo by Joel Reyer on Unsplash

“Don’t be afraid to change the model.” — Reed Hastings

Introduction

What I got wrong about Startup Growth

“Startups are more similar to caterpillars turning into butterflies than babies turning into young adults.“

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Photo by Bankim Desai on Unsplash

Chapter 1: Failure

Fools Gold

Don’t start companies based on technical Innovation

“You wanna show the world, but no one knows your name yet” — Jordin Sparks

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Photo by Bankim Desai on Unsplash

Chapter 2: Apprenticeship

10X Growth is not something to look forward to

10 Lessons learned as an Early Startup Hire

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Photo by Bankim Desai on Unsplash

Chapter 3: Luck

"Every lucky break begins with a leap of faith."

My Leap of Faith

The Perfect Product

Cracks in the Paradise

Collecting the Pieces

“What I faced was a distribution problem: how to tell people what I was building and why they needed it.”

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Photo by Bankim Desai on Unsplash

Chapter 4: Enlightenment

A New Hope

Living in Community

“Building in public was the quintessential solution for the distribution problem I faced.”

Twitter the Perfect Match

“And I wanted more, I wanted to learn how to Tweet.”

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Photo by Bankim Desai on Unsplash

Chapter 5: Success

The Fire Within

Solving the Problem

“The knowledge that will revolutionize how we understand, teach, think and do entrepreneurship.”

Monetization

Will this approach work for any problem? Absolutely not! But it is the best path for being a succesful entrepreneur.

How Product Market Fit Feels

Is not the size of the audience, its the engagement.

“An succesful infoproducts is the cocoon of your startup.”

Redefinition of Success

“Growing an audience, takes you only 30 minutes a day.”

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Photo by Bankim Desai on Unsplash

Epilogue: Distribution

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Photo by Bankim Desai on Unsplash

Acknowledgments

Written by

Founder, exploring how to grow the audience for talented content creators. https://twitter-growth.netlify.app/

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